Top Soft Skills for Small Businesses in Owerri, Imo State, Nigeria

Soft skills are personal attributes and skills that influence how you work and interact with others. These skills cut across all professions and are becoming increasingly important. They are non-technical skills.

The World Economic Forum Future of Jobs report suggested that by 2025, complex problem-solving, critical thinking, creativity, people management, and emotional intelligence would be among the most important skills required in the workplace.

Soft skills are important because they allow you to create relationships, create trust, share ideas, connect with clients, partners, customers, and generally move forward. As a small business owner, the development of soft skills can go a long way toward helping you reach success.

Here are ten top soft skills you need to run your business:

  1. Communication

Communication involves various media. For expertise, you need to develop different communication skills. Some of the common communication skills include:

  • Listening
  • Writing
  • Presenting
  • Speaking
  • Interpreting body language


  1. Project Management

Project Management is all about getting things done, knowing what you want to achieve, how you are going to achieve it, and how long it will take.

When it comes to how projects are managed, businesses will often need to consider everything from initial planning and strategy, to execution and monitoring

Projects, no matter how small, that are well managed to save plenty of time and resources.


  1. Financial Management

Financial management is finding the proper source of funds at the lowest cost, controlling the company’s cost of capital, and not letting the balance sheet become too highly leveraged with debt with an adverse effect on its credit rating.

Finance management will make or break a business. Handling resources properly and carefully assessing investments compared to ROI is a solid requirement for small business owners


  1. Networking

Networking is an activity in which you make contacts with people with who you can share and exchange ideas with. It facilitates business opportunities, partnership deals, finding subcontractors or future employees.

  1. Problem-solving

Having the ability to solve any problem that comes your way is a relevant soft skill for business owners. It’s important to find different and sometimes out-of-the-box solutions to your problems. With this soft skill, you will be able to analyze the situation and look at it from different angles


  1. Customer Service

Customer service is the interaction between the buyer of a product or service and the business. Giving customers the right treatment enhances customer retention and loyalty. A few customer service tips include

  • Avoid making false promises or guarantees
  • Pay close attention to customer feedback
  • Build rapport with your customers
  • Treat every customer with the same level of service


  1. Integrity

Integrity means consistency in actions, values, principles, expectations, and methods. Acting with integrity makes you behave ethically and morally towards your customers. Integrity is doing the right thing, no matter the circumstances.


  1. Persuasion

The ability to influence others is an important skill in business. It can help you define why your proposed solution is beneficial to your customers and encourage them to support your point of view.


  1. Marketing

Marketing is the set of tools, processes, and strategies you use to actively promote your product, service, and company. Think of marketing as the actions you take to connect with your customers and get them to buy your products or services.

Some common marketing channels include:

  • Email marketing
  • Branding
  • Social media marketing
  • Word of mouth marketing
  • Offline marketing


  1. Time management

You need to know how to manage your time if you expect to succeed. Understand which tasks are vital to the business, and which you can do later, or delegate. Knowing how to use your time — and developing the discipline to stick to your timetable — can help you make better decisions and maximize the work you do.

Enroll for soft skill courses at SOUTECH